Wednesday, 12 January 2011

Mood Board


This is my mood board, for the target audience this magazine is aimed for. I used the following images, because these tie in well with what the target audience would like or the target audiences image.The audience are likey to be more male than female with the age range of 15-35. The scale of class will be around ABC1C2. This is because most of the target audience are between middle/higher class and working class. I know this, because their taste is expensive. Due to prices of tattoos, piercings and clothing. Although the target audience splash out to fit in with the hardcore scene; gigs and shows are relatively cheap. Due to what venue the gig is being held.
The psychographic profiles hardcore fans will be listed around are succeeders, aspirers and reformers. Maybe some even come under individual. But mainly the first three things are relative. I feel these three things are the relative choices due to the fact, hardcore fans absolutely deteste mainstream music and are rarely individual. Most hardcore fans are wanting the luxury lifestyle; or already have it. Being mainly yuppies and dinks, the hardcore scene is full of young, child free adults with a high disposable income. so again, they can go to shows and purchase clothing and ink. The audiences hobbies are mainly; gigs and shows, playing computer games, partying, festivals (such as download). Also many hardcore fans (the target audience) have their own bands; which are usually in the style of another band.

Due to various reasons, I am not able to use this mood board as it doesn't show who my target audience is. I have had to change my idea for the magazine. Therefore, the mood board to the right is for my new idea.